Thursday, August 7, 2008

the best anti-smoking campaign i´ve seen

Since being down here, I´ve learned to love cigarette boxes. No, I haven´t taken up smoking - I just love the hilarious picture posted on every single box of cigarettes sold in Chile:
Oh yes, it´s a magic picture that shows you just one of the lovely affects of consuming the product inside. What a brilliant idea. Sure we have the Surgeon General´s warning in the US, but how many people actually READ in our country? And isn´t a picture worth a thousand words?
Unfortunately, the Chileans seem to just ignore the picture -- smokers abound in this country -- much to my lungs´ dismay.
Seeing these boxes everywhere got me thinking - what if ALL products gave you a glimpse into your post-consumption future? What if every pack of french fries showed you a picture of your clogged arteries? Or better yet, what if it came with a small congealed sample of the fat that you´d be putting into your body? What if guns came with the story of a weeping mother, mourning the loss of her son after an accidental shooting?

1 comment:

questforprincecharming said...

oh lindsey, aren't you just the little carrie bradshaw. minus the sex escapades.